Game change in PJ
It is not a question of whether the value of residential property in Petaling Jaya will hit RM1,000 per square foot but it is a question of when.
Recently, while attending a property event in Ipoh, Christopher Boyd, executive chairman of CB Richard Ellis (CBRE) Malaysia, commented to the audience that it was only a matter of time before residential property prices in PJ topped RM1,000 psf.
Intrigued by what was said by Boyd – a veteran in the property industry with over 30 years in Malaysia and another 12 years of practice in the UK, Australia and Singapore – we have been looking out for signs when such a phenomenon will likely occur.
Several recent developments appear to propel property prices to that level. Obviously, we can’t just look at residential projects per se but all property developments which affect demographic changes and factors which affect property developments.
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Tower 4 and Tower 5 of Jaya33 Cybercentre will have 350,000sq ft of lettable space out of the gross of 500,000sq ft when completed in December this year.
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Section 13
Today’s launch of the latest phase of the Jaya33 commercial development in PJ Section 13 - known as Jaya33 Cybercentre - appears to be another catalyst that will affect property prices. Although, this development is all about leasing “hyperoffice” space and not a residential development but the ramifications are manifold.
Just before the launch, Jaya33 marketing director L.C. Toh and general manager Tan Kok Leong explained why their project was no ordinary office building development.
The two 22-storey buildings – Tower 4 and Tower 5 – will have 350,000sq ft of lettable space out of the gross of 500,000sq ft when completed in December this year. The first two storeys will be retail space of 23,000sq ft in total and the next six storeys will be parking space. The development site for the two new towers spans 2.2 acres.
The data centre which is located on Level 9, 10 and 11 of Tower 5 will offer 57,000sq ft of space that will meet Tier 111 Data Centre requirements. Said to be the most sophisticated centre of its kind in PJ, it is equipped with its own 33kva substation and a dual source of power intake supplied by Tenaga Nasional Bhd (TNB). This means that there are fail-safe measures to protect critical, high-tech operations crucial to multinationals especially corporations dealing with Information and Communication Technologies.
Rental rates are RM8 psf for the ground floor, RM6 psf for the first floor and between RM7.50-RM8 psf for the data centre. The general office space rental rate is RM4.50 psf.
“To put in a 33kva substation is no small peanut,” said Toh. “And the upgrade to a dual power source means an additional RM8mil investment. The entire development cost for Tower 4 and Tower 5 amounts to RM185mil.”
She added: “We are looking at what the market needs rather than following others. For example, when we coined the term, ‘hyperoffice’, everyone else followed suit.”
Jaya 33 Sdn Bhd has teamed up with MyTelehaus Sdn Bhd to develop the data centre at Jaya33. With over 30 years of experience in developing data centres, MyTelehaus is also a “wholesaler” of data centre space in the country.
Tan pointed out that the Government’s Economic Transformation Programme has 131 Entry Point Projects (EPPs) and the Jaya33 Cybercentre is one of MyTelehause data centre locations. The development of data centres is part of the national strategy to position Malaysia as a world class hub for such centres. The cybercentre will also be compliant with MSC requirements as the application is in the final stages of approval.
What such developments mean is that when such buildings are successfully leased out, the spin-off economic effects will be apparent. How the location of regional headquarters – targeted by the leasing agents of Jaya33 Cybercentre – affect the residential property market in PJ will be pretty obvious. And there are already property projects underway to capitalise on such a scenario.
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The site of the PKNS building in the PJ has been earmarked for re-development.
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PJ State
But not everyone in PJ welcomes the mushrooming of property developments or re-developments.
For instance, objections from PJ resident associations against “massive” projects seem to have stalled the re-development of the PKNS (Selangor State Development Corporation) headquarters involving a site of 9.85 acres in Section 52 or PJ State. But then again, this project was also mired in other controversies.
But things seem to be moving along with the V Square project on 2.6-acre site in Section 14 and the 33-storey PJX (PJ Exchange) office tower, also in Section 52.
And back in PJ Section 13, an industrial zone which has increasingly seen factories replaced by commercial properties, the latest phase of the Jaya One mixed development seem to be progressing well with only 15% of the 400 retail, residential and office units left for sale. Specifically, there 43 residential units, 16 office units and eight retail units still available.
The residential units are in the form of 240 serviced apartments within two blocks. The units are selling between RM600-RM650 psf.
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The latest phase of development of the Damansara Uptown commercial centre has commenced. |
Damansara Uptown
Meanwhile, selling between RM750-RM800 psf, the 380 serviced apartments at the new Uptown Residences development are part of another upscale project in Damansara Uptown. Unlike many leasehold sites in PJ such as those in Section 13, this project is on freehold land and is undertaken by Dutamasa Sdn Bhd, a subsidiary of the See Hoy Chan group.
The apartments in Uptown Residences span two residential towers which range in size from 1,600sq ft, 1,900sq ft, 2,200sq ft to 2,500sq ft. The Family Tower will have 206 units while the Lifestyle Tower will have 174 units. The expected date of completion is by December, 2014.
And in tandem with the rise of Uptown Residences will be the development of a 400,000sq ft mall and five commercial towers which are touted to house multinational corporations such as Deloitte, FedEx, L’Oreal, Lenovo, Symantec and Unisys.
See Hoy Chan has also awarded CapitaLand’s subsidiary – The Ascott Limited – a contract to manage 200 “serviced residences” under the Somerset brand. The property will offer furnished apartments ranging from studio units as well as one- and two-bedroom units with a fully-equipped kitchen. The Somerset Damansara Uptown Petaling Jaya is expected to open in 2016.
Barrier
Tracking the prices of residential property developments in PJ, it may appear it won’t be long before the psychological barrier of RM1,000 psf will be breached. It wasn’t that long ago that KLCC condo prices were below RM1,000 psf.
And even as we ponder such a scenario, developers are already revising their valuation figures and yield. But will the earning capacity of property buyers in general, especially young wage-earners - increase in tandem?
Quote from The Star
Early Bird by Johnni Wong | May 17, 2012